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The WNBA announced Tuesday a three-year partnership with Sears to expand the league's Breast Health Awareness initiative with the National Alliance of Breast Cancer Organizations (NABCO). As part of partnership, Sears has committed a minimum donation of $1 million to NABCO over the duration of the program. The goals include promoting the importance of early detection, encouraging women to practice good breast health strategies, reaching out to medically under-served women and supporting the work of NABCO and local cancer education support groups.

Each WNBA team will host a Sears WNBA Breast Health Awareness night during the regular WNBA season that will directly reach thousands of fans with the breast health message. Sears will donate $.50 for every fan that attends a Breast Health Awareness night to NABCO. Attendees will receive a brochure outlining early detection strategies for good breast health and a pink ribbon.

"One out of nine women in the U.S. will develop breast cancer in her lifetime," says Val Ackerman, WNBA President. "Although breast cancer cannot be prevented, it can be detected at an early, treatable stage and it is the WNBA's goal to reach as many women as possible and get them to take charge of their breast health."

Sears will work with NABCO and the local WNBA teams to select and recognize a local "Breast Health Hero" in each WNBA market. Local champions will be selected based on their contributions to cancer organizations and support of breast health awareness.

The WNBA will begin its fourth season on Monday, May 29, 2000. The league will expand from 12 to 16 teams this season, with additional teams in Indiana, Miami, Portland and Seattle.

The National Alliance of Breast Cancer Organizations (NABCO) is the leading non-profit informatio and education resource on breast cancer and a network of over 400 breast cancer organizations. NABCO provides information, assistance and referral to anyone with questions about breast cancer, and acts as a voice for the interests and concerns of breast cancer survivors and women at risk.

©MMII CBS Worldwide Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed
asked Jul 19 by BrandiMcMann (100 points)

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